When Zoho CRM launched 20 years ago, it was a modest contact management tool built with simplicity in mind. Fast forward to today, and it’s become one of the world’s most powerful business platforms—spanning everything from sales automation to finance, operations, and customer service. At A1CRM, we’ve had the privilege of witnessing—and contributing to—this evolution firsthand.

As proud Zoho Partners for over a decade in Australia and 14 years in New Zealand, we’ve grown alongside Zoho CRM, helping businesses harness the platform’s power in increasingly innovative ways.

From Basic CRM to Business Operating System

We remember when Zoho CRM was little more than a digital rolodex. Over the years, we’ve seen it transform into a truly all-in-one ecosystem that enables businesses to:

• Automate complex workflows
• Personalise every customer interaction
• Integrate seamlessly with tools like Xero, Equifax, and Google Maps
• Manage entire operations—from lead to invoice—within one cohesive platform
  

The pace of innovation never stopped. Features like Zia AI, Canvas, CommandCenter, and low-code tools like Zoho Creator redefined what businesses could achieve—all without a heavy reliance on developers.

Our Most Memorable Implementations

At A1CRM, we’ve worked with hundreds of clients to tailor Zoho CRM to their exact needs. Some of our most impactful projects include:

• Digitising Onboarding for a national finance brokerage, reducing application processing time from days to minutes.
• Custom Quote Routing for a manufacturing client, automatically assigning leads to reps across states based on product categories and locations.
• Mobile CRM for Field Teams, allowing real-time updates, task logging, and reporting—all from the palm of their hands.

Each implementation highlighted just how flexible and scalable Zoho CRM has become—and how powerful it can be when aligned with a business’s unique goals.

The AU/NZ Perspective: Why Zoho CRM Stands Out

In the local business landscape of Australia and New Zealand, flexibility, speed, and cost-effectiveness matter more than ever. What sets Zoho apart?

• No long implementation cycles
• No inflated licensing fees
• A truly scalable solution for SMEs and enterprises alike

We’ve found Zoho CRM to be the perfect match for local businesses who want control, customization, and value—all without the bloat of larger platforms.

Looking Back. Building Forward.

As we celebrate 20 years of Zoho CRM, we also reflect on our own journey as one of Zoho’s longest-standing partners in the region. It’s been a privilege to grow alongside a platform that shares our values of innovation, service, and simplicity.

To all the businesses we’ve helped—and those we’ve yet to meet—thank you for being part of this journey with us. Here’s to the next 20 years of smarter, more connected business systems.

Want to see what Zoho CRM can do for your business?
Let’s chat. Contact A1CRM Today