The Rise of Hyper-Personalised Customer Journeys

Brian

142 posts

https://www.a1crm.net

As Director of A1CRM, Brian acts as our leading analyst and resident digital automation & workflow specialists. When supporting your business, he takes the time to review your methods and procedures before designing solutions that make sense for your team and your customers.With a business degree majoring in Operations Management and Organisation Design, plus 20 years of experience working with CRMs, Brian is highly qualified to help you boost efficiency and productivity through digital automation

The Rise of Hyper-Personalised Customer Journeys

January 14, 2026

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Customers today don’t just expect service; they expect recognition. From finance to healthcare, people want experiences that feel crafted for them. Research shows that 72% of customers rate personalisation as…

The CRM Features Accounting Firms Need for Client Retention

November 24, 2025

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In accounting, retaining clients is far more profitable than constantly chasing new ones. But as firms grow, maintaining personal relationships, tracking client needs, and staying on top of deadlines becomes…

5 Ways a CRM Can Streamline Case Management for Small to Mid-Sized Law Firms

November 7, 2025

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For many law firms, managing client cases still means juggling emails, spreadsheets, shared drives, and manual reminders. It works—until it doesn’t. Missed deadlines, scattered communication, and lost documents don’t just…

AI in CRM: Beyond the Buzzword to Real Business Value

November 5, 2025

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AI is more than just a buzzword; it’s reshaping how businesses use CRM systems to boost efficiency and make data-driven decisions. From automating repetitive tasks to offering deeper insights,…

How a CRM Can Help You Manage Multiple Client Projects Without Dropping the Ball

October 23, 2025

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If you’re an accountant, consultant, or professional services provider, you know the struggle: you’re managing dozens of clients, each with their own projects, deadlines, and moving parts. Emails, calls, and…

Turning Meetings into Money: How CRMs Help Consultants Close More Deals

October 15, 2025

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For consultants, the sales cycle often begins with a meeting—whether it’s a discovery call, a pitch presentation, or a client workshop. But turning those meetings into signed contracts is where…

How Accountants Can Save 10+ Hours a Week with the Right CRM

October 13, 2025

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For accountants, time is your most valuable asset. But between chasing client documents, sending reminders, and updating spreadsheets, hours slip away every week on tasks that don’t generate revenue. The…

How CRMs Can Help Law Firms Boost Billable Hours

October 6, 2025

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For law firms, time is money. Every missed follow-up, every misplaced document, every hour wasted on administrative tasks equals fewer billable hours. That’s why more firms are turning to CRM…

From Open House to Signed Contract: How to Keep Leads Warm with CRM Automation

September 26, 2025

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In real estate, the journey from open house to signed contract can be long, complex, and full of missed opportunities. Agents and brokers know the challenge: leads are easy to…

Confidentiality & Compliance: Choosing a CRM Built for Legal Professionals

September 12, 2025

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In the legal world, confidentiality isn’t just a promise—it’s a professional and legal obligation. From sensitive case files to privileged client communications, law firms handle information that demands the highest…

The Rise of Hyper-Personalised Customer Journeys

The Rise of Hyper-Personalised Customer Journeys

The CRM Features Accounting Firms Need for Client Retention

5 Ways a CRM Can Streamline Case Management for Small to Mid-Sized Law Firms

AI in CRM: Beyond the Buzzword to Real Business Value

How a CRM Can Help You Manage Multiple Client Projects Without Dropping the Ball

Turning Meetings into Money: How CRMs Help Consultants Close More Deals

How Accountants Can Save 10+ Hours a Week with the Right CRM

How CRMs Can Help Law Firms Boost Billable Hours

From Open House to Signed Contract: How to Keep Leads Warm with CRM Automation

Confidentiality & Compliance: Choosing a CRM Built for Legal Professionals

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