In the latest 2025 Gartner® Magic Quadrant™ for Analytics and BI Platforms, Zoho Analytics has been recognised once again as a Niche Player. While that may imply a smaller market presence, the platform’s powerful capabilities tell a different story — one of innovation, affordability, and adaptability.
Let’s dive into why Zoho Analytics continues to make waves in the BI space.
- Domain-Specific Analytics Done Right
Zoho doesn’t take a one-size-fits-all approach. Instead, it delivers prepackaged analytics tailored for departments like Sales, HR, Marketing, Finance, IT, and Helpdesk. This means faster setup, better context, and more relevant KPIs out of the box.
Examples:
- ManageEngine Analytics Plus: Advanced IT analytics with 200+ data source integrations
- Marketplace plug-ins: For Shopify, JIRA, ServiceNow, and more
- Smarter Data Preparation with AI Assist
One of Zoho’s key strengths is its proficiency in data modeling and prep. It features:
- Automatic relationship detection between data sets
- AI-driven suggestions for data types and structure
- Linked Workspace, which highlights and manages content changes across dev and production
These tools help streamline your data pipeline and make managing data prep far less time-consuming.
- Advanced Analytics, Now More Accessible
With its AutoML capabilities and agentic AI assistants, Zoho Analytics puts data science within reach of non-technical users. Build ML models with a no-code interface or dive deeper using Python in the Python Code Studio.
Combined with automated insights and natural language queries (NLQ), Zoho delivers a strong set of tools for modern analytics.
- Embedded Analytics & BI Fabric
Zoho enables full embedded analytics via API and SDKs — perfect for SaaS platforms or enterprise portals. A standout recent feature is BI Fabric, allowing teams to consolidate data from other BI platforms like Tableau and Power BI into one unified dashboard.
It’s a strategic answer to the growing need for interoperability across analytics ecosystems.
- Areas to Watch
While Zoho Analytics is advancing rapidly, a few limitations remain:
- NLG capabilities currently support only single-view summaries
- Content movement between dev/staging/production isn’t fully automated (though mitigated by Linked Workspace)
- Gartner notes slightly lower visibility compared to other vendors — despite strong user feedback
Zoho Analytics may be labeled a Niche Player, but it’s delivering big-league features — from AI to embedded dashboards — at a fraction of the cost. For organisations that want flexibility, speed, and innovation without the enterprise-level overhead, Zoho Analytics is a contender worth considering.
Ready to explore the platform’s potential?
Connect with us for a custom walkthrough or download the full Gartner report →