When you think of business intelligence (BI) platforms, names like Tableau, Power BI, or Looker might come to mind. But if you’re a growing business looking for powerful, user-friendly, and affordable analytics, there’s a name you shouldn’t overlook: Zoho Analytics.

Recently recognised as a Niche Player in the 2025 Gartner® Magic Quadrant™ for Analytics and BI Platforms, Zoho Analytics is proving that you don’t need a massive budget to access enterprise-level insights.

1. Built for Everyday Business Teams
   Zoho Analytics shines where many platforms stumble: usability. Whether you’re managing sales performance, finance metrics, HR data, or marketing campaigns, Zoho offers prebuilt dashboards and domain-specific analytics designed for your exact needs.
   No need to build everything from scratch — just connect, customise, and analyse.
2. Affordability Without Compromise
   According to Gartner Peer Insights, customers consistently highlight Zoho’s low license cost and high return on value as a top reason for choosing it. You get a full suite of BI capabilities — dashboards, visualisations, embedded analytics, and AI insights — without the hefty price tag.
3. Embedded Analytics & Integration-Ready
   Need your reports embedded inside other platforms or tools? Zoho Analytics offers full API and SDK access, so your dashboards can live right where your team works. Plus, it connects seamlessly with over 200 platforms including Shopify, JIRA, Xero, ServiceNow, and more.
4. Now Featuring BI Fabric
   A standout 2024 feature, Zoho’s BI Fabric lets you bring reports from other platforms like Power BI and Tableau into a single unified portal. For teams already juggling multiple tools, this is a game-changer for data visibility and decision-making.
5. AI-Driven Analytics for Everyone
   From no-code AutoML modeling to AI-powered insights and conversational querying, Zoho makes it easy for anyone — not just data scientists — to access smarter answers, faster.

If your business is growing and you’re looking for a smarter way to manage your data, Zoho Analytics deserves serious attention. It’s not just a cost-saving move — it’s a decision that positions your team for better, faster, and more confident decision-making.

📈 Ready to explore what Zoho Analytics can do for you?
Book a demo with our team or read the full Gartner Magic Quadrant report →